Every intranet portal must have a clear strategy. Every strategy must have clear definition, it must me well documented, shared by all stakeholders, and must have key performance indicators or metrics. This strategy should clearly provide direction for actions steps. I’ll address the typical intranet strategy that should include the following stages:

  • Vision statement
  • Mission statement
  • Target audience definition
  • Governance
  • Goals
  • Objectives
  • Action plans
  • Metrics

This strategy needs to be independent of technology, and it needs to be predecessor to process of selecting the proper platform, architecture, and implementation of the technology. If you fail to follow this rule you are on your way to failure with your intranet portal, take this as granted.

Stages of intranet strategy project methodology are:

Two most critical stages are Assessment and Planning

Throughout Assessment, the existing state of the intranet is documented and the wishes and requirements are identified. Assessment documents the requirements of the user population, and those of the business and stakeholders. On the same time it is aligning project goals with business goals and objectives. This phase includes the following activities:

  • Investigative evaluation of intranet (gap analysis)
  • Analysis of business requirements (and stakeholder interviews)
  • User reviews
  • User survey
  • Analysis of technical infrastructure

Planning addresses the requirements documented during the Assessment. Intranet planning integrates both the strategic vision and the functional plan. Steps for designing the site or portal including:

  • Vision and mission
  • Goals and objectives
  • Site Governance
  • Critical success indicators
  • Business case and ROI
  • Content management plan & policies

And also it should include draft versions of detailed tactical plans:

  • Functional plan
  • Portal information architecture
  • Site pages wireframes
  • Design concepts
  • Usability testing